A critical element in search engine optimization is SEO copywriting – Creative writing & editing the website copy for the search engines. It’s the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms.
Its purpose is to rank highly in the search engines for the targeted search terms. Skilled SEO copywriting should be unobtrusive. Most website visitors have a fairly high tolerance for the repetition of keyword phrases. Fortunately search engines also prefer a fairly low density of keywords, so a natural approach to strategic keyword placement is best
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